Sabrina Arruda, Author at gotrader.ca

TRADER Makes Strategic Investment in DealerBreacher

Investment in Montreal-based digital advertising company, DealerBreacher, becomes part of several TRADER services and solutions intended to help automotive dealerships to grow and succeed Toronto, ON (May 31, 2018) – TRADER Corporation is pleased to announce a strategic investment in DealerBreacher, a leading digital advertising services company based in Montreal. This investment continues TRADER’s commitment

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TRADER launches ‘TRFFK,’ a specialized, full-service digital advertising solution, across Canada

Press Release / Sabrina Arruda

Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led advertising to convert in-market car shoppers into real-time customers Toronto, ON (April 30, 2018) – TRADER Corporation today announced the national launch of TRFFK powered by gotrader.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada. Led by a

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Takeaways from the 2018 Women and Automotive Conference

Article / Sabrina Arruda

“You need people in your corner to tell you, ‘You’ve got this.’ And pick you back up again.”—Denise Chudy, Contact at Once! On March 29, women from all across the automotive industry gathered at the Women and Automotive Conference to share their struggles, triumphs, and wisdom. All were welcome – competition and title were left

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The Auto Industry Looks at the Future of Automotive

Article / Sabrina Arruda

The Automotive Intelligence Series – The Future in Focus By Jessica Ruby and Sabrina Arruda Ontario Premier Kathleen Wynne kicked off the Auto Intelligence Series (AIS) as part of the opening today of the 2018 Canadian International AutoShow. The Future in Focus panel looked at industry change, trade rule risks and extensive investments into the

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How Data Helps You Reach the Right Audience With Your Automotive Advertising

Article / Sabrina Arruda

Data has become the currency on which advertising is purchased. There is lots of buzz online about what big data is and how important it is to use it. But, what does data really mean? And more importantly, how is it going to help you sell cars? We wanted to take this opportunity to break

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Brand New Listing Designs on gotrader.ca

Article / Sabrina Arruda

We listened to feedback from dealers and consumers, and are pleased to present new listing designs on the Search Results Page (SRP) on gotrader.ca! The brand new look features a refreshed display of content and up to 3.5X larger photos! What we heard from consumers As you may know, we collect consumer feedback regularly to understand

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TRADER Corporation Receives AdClub Digital Publisher of the Year Award!

Article / Sabrina Arruda

Last week, TRADER Corporation was presented with the Digital Publisher of the Year Award at Digital Day 2017, hosted by the Advertising Club of Toronto (AdClub) Digital Day is the largest annual networking event for the Canadian online advertising community. Each year, AdClub presents the People’s Choice Awards to recognize outstanding digital content and campaigns,

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Carology Event Heads to Calgary on June 27th

Article / Sabrina Arruda

For the first time ever, TRADER will host Carology for automotive industry professionals in Calgary, AB. The event will take place on June 27, 2017 at Telus Spark – and is open to all auto dealers, OEMs and agencies. TRADER Carology – the must-attend industry event of the year – is heading to Calgary, Alberta

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New Trade-In Value Tool on gotrader.ca

Article / Sabrina Arruda

We are pleased to announce we have introduced a new feature on gotrader.ca that allows consumers to calculate the average price range of their vehicles – whether they’re buying, selling or trading in. It was developed as part of the next phase of our GoTrader iQ initiative, to give car shoppers access to even more

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