Article Archives | gotrader.ca

GoTrader Price Index: September 2024

Leave a Comment / Article / Emma Silveira

Since the beginning of August, we have observed an uptick in used car demand on a year-over-year basis, driven by two key factors: (i) the overlap with a slower market from last year, and (ii) the decline in both used car prices and interest rates. The latter appears to have stimulated demand, as estimated sales

GoTrader Price Index: September 2024 Read More »

Visitation of Online Automotive Marketplaces

Car Buyers Now Cross-Shop More Than Ever: gotrader.ca Key to Their Journey

Leave a Comment / Article, Consumer Insights / Jil McIntosh

Understanding how the car buying journey evolves overtime aids with establishing specifically when, where and how to attract the right buyers to your inventory listings. Our latest Path to Purchase study, conducted by Dig Insights, deep dives the car buying experience of both used and new Canadian car shoppers who purchased a vehicle in the

Car Buyers Now Cross-Shop More Than Ever: gotrader.ca Key to Their Journey Read More »

Dealership Best Practices: Enhanced Car Shopper Profiling

Leave a Comment / Article / Emma Silveira

In today's competitive automotive market, understanding your customers is key to driving sales and building strong customer relationships. Car shopper profiling, a strategic approach to gathering and analyzing customer data, offers a powerful way to achieve this. With the right tools in place, you can effortlessly gain access to the details you need to effectively

Dealership Best Practices: Enhanced Car Shopper Profiling Read More »

GoTrader Price Index: June 2024

Leave a Comment / Article / Emma Silveira

Starting in the third quarter of last year, used car demand softened slightly on a year-over-year basis. This trend, coupled with increased used car supply, resulting from strong new car sales and subsequent trade-ins, as well as a pivot in demand to new cars due to a ramp up in production and availability, has brought

GoTrader Price Index: June 2024 Read More »

Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months

Leave a Comment / Article / Jil McIntosh

Although the economy remains slightly unsettled, with the highest interest rates in over two decades only now making a slight dip, and gas prices still on the high end, consumer research shows that Canadians are still steady in their vehicle purchase intentions through the second quarter of 2024. In our latest study by DIG Insights,

Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months Read More »

Consumer Research Report: GoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

Leave a Comment / Article / Emma Silveira

As consumer interest in electric vehicles (EVs) continues to evolve, it’s crucial to remain informed about the latest trends. Our recent EV research study focuses on understanding EV purchase intentions, the drivers and barriers behind consumer decisions and more. Download a copy of our latest EV Consumer Research Report below. Download Report

Consumer Research Report: GoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs Read More »

GoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

Leave a Comment / Article / Emma Silveira

Despite Canada’s commitment to being a global leader in Zero Emission Vehicles (ZEVs) combined with government rebate programs to incentivize these purchases, consumers are telling us they are not quite there yet. Our ongoing electric vehicle (EV) research – the latest study conducted with Canadians shopping gotrader.ca in February of this year – has shown

GoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs Read More »

GoTrader Price Index: March 2024

Leave a Comment / Article / Emma Silveira

After a strong start to 2023, the demand for used cars has gradually softened since Q3 of last year. This shift combined with the rise in used inventory resulting from robust growth in new car sales and the ramp up in trade-ins of used vehicles, in addition to demand pivoting from used to new cars,

GoTrader Price Index: March 2024 Read More »

2024 Car Shopper Purchase Intentions & Outlook Remain Strong

Leave a Comment / Article / Jil McIntosh

From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying that there are a multitude of factors impacting the Canadian automotive landscape. However, one aspect that has proven its durability, regardless of market dynamics, is car shopper purchase intention. Our latest research study conducted by

2024 Car Shopper Purchase Intentions & Outlook Remain Strong Read More »

GoTrader Price Index: December 2023

Leave a Comment / Article / Emma Silveira

After a strong start to the year, there has been a gradual decrease in the demand for used cars since the beginning of Q3. This trend, combined with the surge in used inventory due to the strong growth in new car sales throughout 2023, has resulted in six consecutive months of declining prices for used

GoTrader Price Index: December 2023 Read More »

Article

BACK TO TOP