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Highlights from Carology at the Canadian International AutoShow

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This year’s Carology event – presented by TRADER– was jam-packed with relevant insights for automotive industry professionals. Hundreds of auto dealers, OEMs and agencies were in attendance to hear firsthand experiences of what it takes to win in an increasingly competitive digital automotive landscape. The event was hosted at the Canadian International AutoShow in Toronto,

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Carology Event Aims to Debunk Digital and Broadcast Marketing Myths

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The second annual Carology event – presented by TRADER – will be jam-packed with relevant industry insights that aim to reveal marketing mythologies versus realities, the new digital consumer, and why the full potential of digital marketing has not yet been realized in the automotive industry. Carology will take place on February 23, 2017 at

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5 Ways to Better Merchandise Vehicles on gotrader.ca

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With over 13.5 million visits a month and more than 3 million mobile app downloads, TRADER Corporation and its online destinations – including gotrader.ca – deliver best-in-class digital web and advertising solutions to help accelerate business performance of dealers across Canada. When it comes to merchandising inventory on gotrader.ca, we’re focused on giving dealers more

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A Sit Down with TRADER Corporation’s New Director of Dealer Groups: Matt Lawson

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When you receive a promotion and get nominated to a prestigious industry award in a matter of a few months, you’re guaranteed to garner some attention. This was the case for Matt Lawson, former Senior Sales Manager of Ontario Dealer Groups at TRADER Corporation, who recently moved up the ranks to assume the position of

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TRADER Unveils New Website

TRADER Unveils New Corporate Website

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Toronto, ON – December 9, 2015 – Today, TRADER Corporation, the leader in automotive digital media and marketing solutions, unveiled their new corporate website. Created with the user experience firmly in mind, the new corporate website intends to become the go-to-source for TRADER’s dealership, OEM and advertising agency customers. The site includes extensive product information

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