EN FR

Article

Interaction of Online Automotive Marketplaces and Dealerships

A Mainstay in the Car Buying Journey: Online Automotive Marketplaces

Leave a Comment / Article, Consumer Insights /
It should come as no surprise that today’s consumers turn to online resources to make purchases. The convenience and variety available at their fingertips makes this a no brainer. When we consider car shopping in this increasingly digitized age, it’s a widely known fact that today’s car buyers start their journey online, primarily focused on

A Mainstay in the Car Buying Journey: Online Automotive Marketplaces Read More »

2022 Year in Review

Canadian Car Shopper Tendencies & Trends: A 2022 Retrospective

Leave a Comment / Article, Consumer Insights /
With the close of 2022 fast approaching we found it fitting to reflect on some of the findings from various consumer research studies conducted this year, and unpack the key aspects to assist with fine-tuning your dealership’s strategy. While some of the challenges from 2021 shifted into 2022, most notably the supply and demand mismatch,

Canadian Car Shopper Tendencies & Trends: A 2022 Retrospective Read More »

gotrader.ca Top Searched Vehicles of 2022

gotrader.ca Top Searched Vehicles of 2022

Leave a Comment / Article, Consumer Insights, Trends /
Mix of Luxury and Mainstay Vehicles Remain on AutoTrader’s Top Searched Vehicles of 2022, While Interest in Economical Options Rises With over 11 million Canadians visiting gotrader.ca to browse hundreds of thousands of vehicles for sale each month, GoTrader mines and analyzes its search data each year to capture the pulse of Canadian car buyers'

gotrader.ca Top Searched Vehicles of 2022 Read More »

Intention to Buy a Vehicle in the Next 6 Months Infographic

GoTrader Study Finds Vehicle Purchase Intentions Remain Steady Despite Economic Uncertainty

Leave a Comment / Article, Consumer Insights /
The big question on nearly everyone’s mind these days is if economic activity has declined, and we have or will move into a recession. It’s an important one for the automotive industry overall – especially for car dealerships – in judging consumer vehicle purchase intentions in light of the economic uncertainty. The findings from our

GoTrader Study Finds Vehicle Purchase Intentions Remain Steady Despite Economic Uncertainty Read More »

Infographic featuring visitation of online automotive marketplaces

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

Leave a Comment / Article, Consumer Insights /
Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society, over time, this purchase journey evolves, looking distinctly different from the one that’s traditionally been taken. By keeping these pivots in trends to vehicle purchase behaviours top of mind, you can tailor your strategy to

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process Read More »

three incorrect photo samples and one correct sample

How to Capture Engaging Vehicle Photos That Help Convert Browsers to Buyers

Leave a Comment / Article /
A picture is worth a thousand words – particularly when you’re using the strategy as an interest and engagement driver to aid with the sale of a vehicle. A vital aspect of well merchandised inventory is quality photos, more specifically, top-notch photography that creates a good first impression with car shoppers engaging with your inventory

How to Capture Engaging Vehicle Photos That Help Convert Browsers to Buyers Read More »

Listings with more than 11 photos enjoy 185% more leads

Lift Your Leads By Up To 185% With Better Merchandising

Leave a Comment / Article /
Whether you’re selling a new or pre-owned car, it’s vital that you put your dedication and focus towards optimizing each and every one of your inventory listings. A quality listing provides car shoppers all the information they need, from their initial interaction with your Vehicle Detail Page (VDP), and acts as a catalyst to building

Lift Your Leads By Up To 185% With Better Merchandising Read More »

How a Sound Pricing Strategy Can Get Your Dealership in the Running for an GoTrader Best Priced Dealer Award

Leave a Comment / Article /
Price is one of the leading drivers in a vehicle purchase. In fact, 84% of car shoppers cite price as an important purchase factor.1 As such, our gotrader.ca iQ algorithm uses real-time pricing data to provide car shoppers with transparency and guidance on the price of cars, by applying “Great”, “Good”, “Fair” and “Above Average”

How a Sound Pricing Strategy Can Get Your Dealership in the Running for an GoTrader Best Priced Dealer Award Read More »

BACK TO TOP