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Will COVID-19 Accelerate Digital Retailing Behaviour in the Short and Long Term?

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As COVID-19 continues, consumers are increasingly not leaving their homes, following government advice. Consequently, online shopping has transitioned from an ease of convenience to a necessity. In order to respond to the needs of consumers, dealers have already implemented or are looking towards digital retailing platforms to integrate into their business. The evolution covers simple

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Instilling Confidence with Car Shoppers During COVID-19

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There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill

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Automakers Offering Relief to Buyers Affected by COVID-19

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With the impact of the COVID-19 pandemic being felt across various industries, some Canadian automakers have announced measures they’re taking to help Canadians through this crisis. South of the border, automakers are making big changes to give customers financing flexibility, including offers to defer payments for up to six months on purchases made now. Hyundai

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TRADER Announces Winners of Inaugural Best Priced Dealer Awards

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Top five per cent of Canadian automotive dealers honoured for consistent, fair and transparent pricing practices TRADER Corporation, the leading Canadian automotive digital marketing partner, today announced the winners of the first-ever gotrader.ca Best Priced Dealer Awards. The awards recognize the top automotive dealers nationwide, for their commitment to consistently offering competitive prices and great

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TRADER 2019 Year In Review

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A milestone year for gotrader.ca! Every year we aim to drive even more quality traffic and engagement to your listings. Throughout 2019 we made significant investments and launched tools to help you do just that. Thanks to your continued support we eclipsed past milestones, persevered as the leading automotive marketplace in Canada, all while focusing

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vAuto Founder Dale Pollak Introduces Provision ProfitTime to Canadian Market

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It’s not too often that someone sells you a product that helps you succeed and then tells you that they’ve created a new strategy that’s even better. But that’s exactly what vAuto founder and pioneer behind the Velocity Method of Management, Dale Pollak, has succeeded in doing with dealers across North America. TRADER Corporation, in

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From Digital to On the Lot: Navigating the Winding Road of Attribution

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Originally published to Auto Remarketing Canada by Ian MacDonald When it comes to selling vehicles, trying to fully understand where and how online marketing translates into actual sales on the lot can be a frustrating exercise. Intuitively, most dealers get that they need to be doing some level of digital marketing, since 83% of car

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Automotive Marketplaces Rank Top Source for Canadian Car Buyers

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Studying the behaviours and actions of car buyers enables us to optimize the gotrader.ca consumer experience and to provide our dealer partners with effective tools to engage with consumers online. Research is an important driver of our ability to create evermore value for both our advertisers and Canadian car buyers. While online studies tell us

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3 Advertising Strategies That Drive Results For Your Dealership

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Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due to innovations and advancements in technology and consumer behaviours. The automotive industry must keep pace and stay educated in the realm of digital marketing to be visible to consumers online. That’s why in our recent

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