Originally published to Canadian Auto World In the wake of COVID-19, Canadians have been urged to stay home based on recommendations by the World Health Organization and the Public Health Agency of Canada. In response, many Canadian dealers have had to close their in-store sales department and limit their operations to service functions. Consequently, online
Whether partially or fully operational, a growing number of dealerships across Canada have turned to digital retailing as a key component of servicing customers and selling cars during the COVID-19 pandemic. While some have already made the shuffle, ahead of these unprecedented times, others will need to implement this all-new way of conducting business into
When Life Gives You Lemons: Sell Cars? Lire la suite »
Week by week we continue to analyze the trends on the gotrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. “In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate
gotrader.ca Traffic & Engagement (week of March 30 2020) Lire la suite »
Les commerçants partenaires canadiens à l’échelle nationale recevront un accès complet au marché AutoHebdo.net et pourront bénéficier de leur référencement sans frais, en vigueur pour les mois d’avril et de mai 2020 MONTRÉAL, QC – 7 avril 2020 – Société TRADER, le chef de file des médias numériques consacrés au marché de consommation
Getting equipped with the right tools to make going remote easier for your dealership is paramount during this time. We have identified two distinct groups of consumers actively browsing on the gotrader.ca Marketplace; (i) those looking to purchase a vehicle now, and, (ii) those stuck in a research stage, likely to buy once the spread
Going Remote? These Are the Tools You Need. Lire la suite »
Les outils de vente à distance permettent aux concessionnaires de faciliter leurs interactions avec les clients de façon digitale en réponse aux conditions du marché actuel sans précédent MONTRÉAL, QC – 2 avril 2020 – Société TRADER, le chef de file des médias numériques consacrés au marché de consommation automobile au Canada, lance aujourd’hui la
Ce n’est une surprise pour personne, la COVID-19 frappe l’industrie automobile de plein fouet. Bien que les analystes de l’industrie anticipent une réduction des ventes à court terme, ils perçoivent que les acheteurs potentiels continuent à s’informer attentivement. Par exemple, la place d’affaires en ligne AutoHebdo.net, au cours de la semaine du 23 mars 2020,
gotrader.ca Traffic & Engagement (week of March 23 2020) Lire la suite »
Alors que se poursuit la flambée de COVID-19, les consommateurs ne quittent plus leur maison en réponse aux consignes des autorités. Par conséquent, le statut du commerce en ligne est passé de commodité à nécessité. Afin de répondre aux besoins des consommateurs, les commerçants automobiles ont déjà mis en place ou cherchent frénétiquement à intégrer
There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill
Instilling Confidence with Car Shoppers During COVID-19 Lire la suite »
