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La Puissance des Données pour Présenter vos Annonces Automobiles à un Auditoire Réceptif

De nos jours, tout achat publicitaire qui se respecte doit s’accompagner d’une certaine exploitation de données. Partout en ligne, les spécialistes affirment que les mégadonnées, aussi appelées “Big Data”, sont devenues incontournables. Mais que veulent-ils vraiment dire, au juste? Et encore plus important: comment est-ce que ça peut vous aider à vendre plus de véhicules?

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Brand New Listing Designs on gotrader.ca

Articles / Sabrina Arruda

We listened to feedback from dealers and consumers, and are pleased to present new listing designs on the Search Results Page (SRP) on gotrader.ca! The brand new look features a refreshed display of content and up to 3.5X larger photos! What we heard from consumers As you may know, we collect consumer feedback regularly to understand

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TRADER Corporation Receives AdClub Digital Publisher of the Year Award!

Articles / Sabrina Arruda

Last week, TRADER Corporation was presented with the Digital Publisher of the Year Award at Digital Day 2017, hosted by the Advertising Club of Toronto (AdClub) Digital Day is the largest annual networking event for the Canadian online advertising community. Each year, AdClub presents the People’s Choice Awards to recognize outstanding digital content and campaigns,

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Carology Event Heads to Calgary on June 27th

Articles / Sabrina Arruda

For the first time ever, TRADER will host Carology for automotive industry professionals in Calgary, AB. The event will take place on June 27, 2017 at Telus Spark – and is open to all auto dealers, OEMs and agencies. TRADER Carology – the must-attend industry event of the year – is heading to Calgary, Alberta

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Nouvel outil d’estimation de la valeur de reprise sur AutoHebdo.net

Articles / Sabrina Arruda

Nous sommes heureux d’annoncer la mise en ligne sur AutoHebdo.net d’un nouvel outil qui permet aux consommateurs d’obtenir la valeur moyenne d’un modèle de véhicule, selon qu’ils souhaitent le vendre, l’acheter ou l’inclure comme véhicule d’échange dans une transaction. Cet outil a été développé dans le cadre de la prochaine phase de l’initiative autoHEBDO Qi,

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New Trade-In Value Tool on gotrader.ca

Articles / Sabrina Arruda

We are pleased to announce we have introduced a new feature on gotrader.ca that allows consumers to calculate the average price range of their vehicles – whether they’re buying, selling or trading in. It was developed as part of the next phase of our GoTrader iQ initiative, to give car shoppers access to even more

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Auto Journal: Don’t Forget Your Brand & Other Online Strategies Shared at #Carology

Articles / Sabrina Arruda

This article originally appeared in Auto Journal, April 2017 Edition (page 29).

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Women in Automotive Leadership: Jill Hadfield

Articles / Sabrina Arruda

We are pleased to announce that Jill Hadfield has been chosen as the recipient of a prestigious award presented by Auto Remarketing Canada. The Women in Automotive Leadership Award is given to women in the Canadian automotive industry who exemplify the best in leadership. Jill will receive the award at the Women & Automotive Event on

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Highlights from Carology at the Canadian International AutoShow

Articles / Sabrina Arruda

This year’s Carology event – presented by TRADER– was jam-packed with relevant insights for automotive industry professionals. Hundreds of auto dealers, OEMs and agencies were in attendance to hear firsthand experiences of what it takes to win in an increasingly competitive digital automotive landscape. The event was hosted at the Canadian International AutoShow in Toronto,

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Carology Event Aims to Debunk Digital and Broadcast Marketing Myths

Articles / Sabrina Arruda

The second annual Carology event – presented by TRADER – will be jam-packed with relevant industry insights that aim to reveal marketing mythologies versus realities, the new digital consumer, and why the full potential of digital marketing has not yet been realized in the automotive industry. Carology will take place on February 23, 2017 at

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