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Sommaire de L’événement TRADER Carology: La Science de la Vente Automobile

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L’événement TRADER Carology de cette année, offerte en version virtuelle, a accueilli des marchands indépendants, concessionnaires, ainsi que des représentants de constructeurs, d’agences publicitaires, des médias et de partenaires de partout au Canada, venus pour découvrir les plus récentes analyses sur la science de la vente automobile. Nos impressionnants experts invités ont discuté des tendances

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gotrader.ca Study Finds Vehicle Purchase Intentions Improving

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We checked in with car shoppers on gotrader.ca during the month of July, to get an update on their intentions towards purchasing a vehicle and the information sources most commonly used throughout the car buying journey. Through surveying over 300 Canadian car shoppers, we found that as the effects of the pandemic have been diminishing

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Foot traffic study of Ontario automotive dealerships indicates substantial increase in consumer demand

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  TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020   TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide

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gotrader.ca Marketplace Traffic & Engagement (week of June 1 2020)

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Last week’s gotrader.ca traffic and engagement report continued to reach new highs! Our Director of Marketing Intelligence, Baris Akyurek, gives us a breakdown of the results. “As we’ve reported in past weeks, consumer engagement on the marketplace continues to grow. Last week we had 2.6M unique visitors, reaching a 35.7% increase YoY (year-over-year). We hit

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gotrader.ca Marketplace Traffic & Engagement (week of May 18 2020)

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We’ve reached all-time highs in this week’s gotrader.ca traffic and engagement report! Our Director of Marketing Intelligence, Baris Akyurek, gives us insight into these year-over-year (YoY) milestones. “We’re happy to share that the rise in traffic to gotrader.ca has continued, as we had 2.3M unique visitors last week, reaching a 20.4% increase YoY. With 4.5M

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gotrader.ca Marketplace Traffic & Engagement (week of May 4 2020)

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Our latest marketplace report shows continued growth in gotrader.ca traffic and engagement! Baris Akyurek, Director of Marketing Intelligence at TRADER, breaks down last week’s findings. “More and more car shoppers are visiting the gotrader.ca marketplace, as, last week, we saw a 16.5% year-over-year (YoY) increase in unique visitors, reaching a total of 2.3M.  Visits growth increased

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gotrader.ca Marketplace Traffic & Engagement (week of May 4 2020)

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Our latest marketplace report shows continued growth in gotrader.ca traffic and engagement! Baris Akyurek, Director of Marketing Intelligence at TRADER, breaks down last week’s findings. “More and more car shoppers are visiting the gotrader.ca marketplace, as, last week, we saw a 16.5% year-over-year (YoY) increase in unique visitors, reaching a total of 2.3M.  Visits growth increased

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Lancement de la solution de Vente au détail numérique sur la place d’affaires en ligne AutoHebdo.net

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Alors que les habitudes d’achat des consommateurs poursuivent leur évolution, l’équipe de TRADER étudie et suit de près les nouveaux besoins des acheteurs automobiles partout au pays. Selon nos plus récentes études, une chose est sûre: les consommateurs sont à la recherche de nouvelles options d’achat automobiles, en ligne. En fait, 41% des consommateurs se

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