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Une étude AutoHebdo.net révèle que la moitié des consommateurs avec intention d’achat agiraient si des options d’achat à distance leur étaient offertes

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Dans le cadre de notre engagement à aider nos commerçants-partenaires à surmonter les difficiles et restrictives conditions avec lesquelles ils doivent conjuguer, et à les aider à en ressortir renforcés, nous continuons d’analyser les nouvelles attitudes et habitudes des consommateurs sur notre place d’affaires en ligne et à partager le résultat de nos analyses avec

Une étude AutoHebdo.net révèle que la moitié des consommateurs avec intention d’achat agiraient si des options d’achat à distance leur étaient offertes Lire la suite »

gotrader.ca Marketplace Traffic & Engagement (week of April 20 2020)

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New updates are in from last week’s autoTRADER.a traffic and engagement! Our Director of Marketing Intelligence, Baris Akyurek, shares the results of the latest report. “Last week, unique visitors increased to 2.2M which represents 3.8% growth YoY. We saw a massive spike in engagement with VDP views of 14.3M, an increase of 6.5% YoY. Shoppers

gotrader.ca Marketplace Traffic & Engagement (week of April 20 2020) Lire la suite »

gotrader.ca Marketplace Traffic & Engagement (week of April 20 2020)

Articles /

New updates are in from last week’s autoTRADER.a traffic and engagement! Our Director of Marketing Intelligence, Baris Akyurek, shares the results of the latest report. “Last week, unique visitors increased to 2.2M which represents 3.8% growth YoY. We saw a massive spike in engagement with VDP views of 14.3M, an increase of 6.5% YoY. Shoppers

gotrader.ca Marketplace Traffic & Engagement (week of April 20 2020) Lire la suite »

Checklist: Does Your Dealership Website Meet Consumer Needs?

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Our recent consumer research study showed that dealership websites are one of the top three online sources used by car shoppers today. When they arrive to the dealer website, shoppers have already established the vehicle they want and are narrowing down which dealership they will be purchasing from. Due in part to physical distancing measures

Checklist: Does Your Dealership Website Meet Consumer Needs? Lire la suite »

La gestion serrée de vos stocks: la clé de votre relance

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Rédigé par: Matt Lawson, vice-président, Logiciels commerciaux et Gestion avec les constructeurs − Société TRADER   Je commence cette lettre en exprimant ma plus profonde gratitude à l’endroit de tous les intervenants de première ligne qui se dévouent sans relâche pour assurer la santé et le bien-être de nos communautés, partout sur la planète. Les

La gestion serrée de vos stocks: la clé de votre relance Lire la suite »

COVID-19 Triggers Major Reshuffle of Most-Searched Models on gotrader.ca

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Over the past few weeks we have analyzed how COVID-19 has resulted in changes to consumer shopping trends on gotrader.ca. Thus far, traffic and vehicle detail page (VDP) views have remained steady, as consumers continue to use the marketplace to shop for their next vehicle, although 57% say that their time to purchase is over

COVID-19 Triggers Major Reshuffle of Most-Searched Models on gotrader.ca Lire la suite »

gotrader.ca Traffic & Engagement (week of April 6 2020)

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We are continuing to analyze the trends on the gotrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here are our finding’s from the week of April 6th, 2020. “Last week, the amount of visits and unique visitors to the marketplace remained stable in comparison to the prior week. What’s most interesting to note

gotrader.ca Traffic & Engagement (week of April 6 2020) Lire la suite »

gotrader.ca Traffic & Engagement (week of April 6 2020)

Articles /

We are continuing to analyze the trends on the gotrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here are our finding’s from the week of April 6th, 2020. “Last week, the amount of visits and unique visitors to the marketplace remained stable in comparison to the prior week. What’s most interesting to note

gotrader.ca Traffic & Engagement (week of April 6 2020) Lire la suite »

Early Consumer Data Points To Enhanced Need For Automotive Digital Retail Solutions Amidst COVID-19

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Originally published to Canadian Auto World In the wake of COVID-19, Canadians have been urged to stay home based on recommendations by the World Health Organization and the Public Health Agency of Canada. In response, many Canadian dealers have had to close their in-store sales department and limit their operations to service functions. Consequently, online

Early Consumer Data Points To Enhanced Need For Automotive Digital Retail Solutions Amidst COVID-19 Lire la suite »

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