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TRADER Study Shows Major Shifts in Vehicle Purchase Intent Due To COVID-19

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In order to build a sound business approach and strategy, given the current operational limitations posed by COVID-19, it’s crucial for automotive dealers to understand the present-day intentions of Canadian car buyers. As Canada’s leading digital automotive solutions provider, we commissioned the team at DIG Insights to survey 2,800 Canadians and focus in on those

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gotrader.ca Traffic & Engagement (week of March 30 2020)

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Week by week we continue to analyze the trends on the gotrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. “In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate

gotrader.ca Traffic & Engagement (week of March 30 2020) Lire la suite »

gotrader.ca Traffic & Engagement (week of March 30 2020)

Articles /

Week by week we continue to analyze the trends on the gotrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. “In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate

gotrader.ca Traffic & Engagement (week of March 30 2020) Lire la suite »

La propriété automobile sera plus attrayante que jamais à l’ère du post COVID-19, selon une étude AutoHebdo.net

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Ce n’est une surprise pour personne, la COVID-19 frappe l’industrie automobile de plein fouet. Bien que les analystes de l’industrie anticipent une réduction des ventes à court terme, ils perçoivent que les acheteurs potentiels continuent à s’informer attentivement. Par exemple, la place d’affaires en ligne AutoHebdo.net, au cours de la semaine du 23 mars 2020,

La propriété automobile sera plus attrayante que jamais à l’ère du post COVID-19, selon une étude AutoHebdo.net Lire la suite »

gotrader.ca Traffic & Engagement (week of March 23 2020)

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The situation regarding COVID-19 continues to evolve in Canada, with impacts on gotrader.ca traffic varying by day. However, our Director of Marketing Intelligence, Baris Akyurek, took a look at what trends we can observe. “The marketplace has proven very resilient in the face of COVID-19. This past week we saw around 3.5M sessions and 10.7M

gotrader.ca Traffic & Engagement (week of March 23 2020) Lire la suite »

Best Practices For Dealers Digital Marketing During COVID-19

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Originally published to trffk.ca If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these challenging times that no industry has

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La COVID-19 accélérera-t-elle l’adoption de la vente au détail en ligne, à court ou à long terme?

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Alors que se poursuit la flambée de COVID-19, les consommateurs ne quittent plus leur maison en réponse aux consignes des autorités. Par conséquent, le statut du commerce en ligne est passé de commodité à nécessité. Afin de répondre aux besoins des consommateurs, les commerçants automobiles ont déjà mis en place ou cherchent frénétiquement à intégrer

La COVID-19 accélérera-t-elle l’adoption de la vente au détail en ligne, à court ou à long terme? Lire la suite »

Instilling Confidence with Car Shoppers During COVID-19

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There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill

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Automakers Offering Relief to Buyers Affected by COVID-19

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With the impact of the COVID-19 pandemic being felt across various industries, some Canadian automakers have announced measures they’re taking to help Canadians through this crisis. South of the border, automakers are making big changes to give customers financing flexibility, including offers to defer payments for up to six months on purchases made now. Hyundai

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