Pour réussir quand la concurrence est féroce dans son marché, souvent la seule chose que l’on peut faire, c’est améliorer ce qui est sous notre contrôle. Depuis déjà un an, de nouvelles règles, comme les limites sur le magasinage en personne, quand ce n’est pas la fermeture au public, ont eu un impact direct sur
Définissez un processus de reconditionnement qui correspond à votre réalité Lire la suite »
Sommaire de L’événement TRADER Carology: La Science de la Vente Automobile Lire la suite »
TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020 TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide
Our latest gotrader.ca user study dives into the minds of car shoppers, to provide our dealer partners with key considerations to make while reopening and retooling their dealership sales operations to align with the needs and desires of consumers. We surveyed roughly 600 Canadian car shoppers who are currently in-market to purchase a vehicle. The
COVID-19 Draws Deal Hunters to the Car Market Lire la suite »
If you’ve attended a mere handful of automotive tradeshows and conferences over the past few years, you’ve likely heard at least a few industry experts sound the alarm bell regarding industry disruption. These pesky disruptive forces they most often touted were the Ubers, the Lyfts and the millennials of the modern world. You’ve been told
Car Ownership: It’s Here to Stay Lire la suite »
Dans le cadre de notre engagement à aider nos commerçants-partenaires à surmonter les difficiles et restrictives conditions avec lesquelles ils doivent conjuguer, et à les aider à en ressortir renforcés, nous continuons d’analyser les nouvelles attitudes et habitudes des consommateurs sur notre place d’affaires en ligne et à partager le résultat de nos analyses avec
Our recent consumer research study showed that dealership websites are one of the top three online sources used by car shoppers today. When they arrive to the dealer website, shoppers have already established the vehicle they want and are narrowing down which dealership they will be purchasing from. Due in part to physical distancing measures
Checklist: Does Your Dealership Website Meet Consumer Needs? Lire la suite »
Rédigé par: Matt Lawson, vice-président, Logiciels commerciaux et Gestion avec les constructeurs − Société TRADER Je commence cette lettre en exprimant ma plus profonde gratitude à l’endroit de tous les intervenants de première ligne qui se dévouent sans relâche pour assurer la santé et le bien-être de nos communautés, partout sur la planète. Les
La gestion serrée de vos stocks: la clé de votre relance Lire la suite »
Over the past few weeks we have analyzed how COVID-19 has resulted in changes to consumer shopping trends on gotrader.ca. Thus far, traffic and vehicle detail page (VDP) views have remained steady, as consumers continue to use the marketplace to shop for their next vehicle, although 57% say that their time to purchase is over
COVID-19 Triggers Major Reshuffle of Most-Searched Models on gotrader.ca Lire la suite »
We are continuing to analyze the trends on the gotrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here are our finding’s from the week of April 6th, 2020. “Last week, the amount of visits and unique visitors to the marketplace remained stable in comparison to the prior week. What’s most interesting to note
gotrader.ca Traffic & Engagement (week of April 6 2020) Lire la suite »
