gotrader.ca Traffic & Engagement (week of March 23 2020) Read More »
There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill
Instilling Confidence with Car Shoppers During COVID-19 Read More »
The digital automotive solutions leader cuts the cost of all marketplace products on gotrader.ca in half from April through May 2020 in effort to assist dealers amidst COVID-19 TORONTO, ON – March 20, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today announced the roll-out of a nationwide marketplace price reduction plan aimed at supporting
TRADER Announces Winners of Inaugural Best Priced Dealer Awards Read More »
TRADER 2019 Year In Review Read More »
Originally published to Auto Remarketing Canada by Ian MacDonald When it comes to selling vehicles, trying to fully understand where and how online marketing translates into actual sales on the lot can be a frustrating exercise. Intuitively, most dealers get that they need to be doing some level of digital marketing, since 83% of car
From Digital to On the Lot: Navigating the Winding Road of Attribution Read More »
Studying the behaviours and actions of car buyers enables us to optimize the gotrader.ca consumer experience and to provide our dealer partners with effective tools to engage with consumers online. Research is an important driver of our ability to create evermore value for both our advertisers and Canadian car buyers. While online studies tell us
Automotive Marketplaces Rank Top Source for Canadian Car Buyers Read More »
Toronto, ON (June 11, 2019) – TRADER Corporation is pleased to announce the acquisition of LesPAC, a leading digital marketplace in Quebec. Founded in 1996, LesPAC has differentiated itself by providing a localized marketplace for Quebecers, with a strong presence in the automotive and commercial/recreational vehicle categories, serving urban to rural communities alike. “We look
TRADER Corporation Acquires Quebec-Based Digital Marketplace, LesPAC Read More »
New vehicle valuation platform connects dealers directly with private sellers and creates an efficient negotiation process for consumers to sell and trade-in their vehicles TORONTO, May 16, 2019 /CNW/ – TRADER Corporation is pleased to announce a new partnership and launch of a certified vehicle valuation platform that simplifies the trade-in and selling negotiation process for both
2019 Auto Remarketing Under 40: Chris Samadh Read More »
