TRADER Leadership Spotlight: Matt Lawson & Jody Gill Read More »
Toronto, ON (February 14, 2019) – TRADER Corporation and Car Media 2.0 are pleased to announce a new strategic partnership and technology sharing agreement, affording TRADER customers access to the Car Media 2.0 New Car Image Library and video solutions. Canadian automotive retailers advertising their new car inventory on TRADER’s automotive marketplace – gotrader.ca –
New chat, text and in-app messaging platform makes it even easier for Canadian automotive retailers to communicate with consumers at every stage of their car buying journey and sell more cars Toronto, ON (January 24, 2019) – TRADER Corporation is pleased to announce a new strategic partnership and messaging platform that will enhance the car
Toronto, January 10, 2019 –TRADER Corporation in partnership with Alternator, OMD Canada and INFINITI Canada recently wrapped a cutting-edge content marketing program. The digital campaign highlighted the best in class design and functionality of the all-new 2019 INFINITI QX50 luxury crossover via immersive videos targeted to unique user groups. The TRADER team utilized data and
TRADER uses marketplace data to fuel branded content with the INFINITI QX50 Campaign Read More »
We started off the year at TRADER with the mentality that we were going to go above and beyond. We have been listening to feedback from dealers, staying ahead of changes in the automotive industry, enhancements in technology and analyzing the expectations of car shoppers to ensure we could deliver on our goal. This all
TRADER 2018 Year in Review Read More »
TRADER Makes Strategic Investment in DealerBreacher Read More »
Data has become the currency on which advertising is purchased. There is lots of buzz online about what big data is and how important it is to use it. But, what does data really mean? And more importantly, how is it going to help you sell cars? We wanted to take this opportunity to break
How Data Helps You Reach the Right Audience With Your Automotive Advertising Read More »
Brand New Listing Designs on gotrader.ca Read More »
We are pleased to announce we have introduced a new feature on gotrader.ca that allows consumers to calculate the average price range of their vehicles – whether they’re buying, selling or trading in. It was developed as part of the next phase of our GoTrader iQ initiative, to give car shoppers access to even more
New Trade-In Value Tool on gotrader.ca Read More »
We are pleased to announce that Jill Hadfield has been chosen as the recipient of a prestigious award presented by Auto Remarketing Canada. The Women in Automotive Leadership Award is given to women in the Canadian automotive industry who exemplify the best in leadership. Jill will receive the award at the Women & Automotive Event on
Women in Automotive Leadership: Jill Hadfield Read More »
